Don’t Be Fooled by Clickbait Market News

Written by Rory Burkhart

Don’t Be Fooled by Clickbait Market News header image.

Here’s why you should be wary of clickbait real estate market news.

There’s an issue that I frequently come across when in discussions with potential and current clients: the dangers of clickbait. I'm specifically talking about the little banner ads on the sides of the web page or the things you can click on for stories when you’re on the internet. They're sensationalizing a situation so you’ll click on that article and they’ll get readership and viewership.

For example, there was an article from Forbes titled, “The U.S. Housing Market Downturn Will Be Worse in 2023, Says Goldman Sachs.” Other headlines are just as alarming: “The Housing Market Enters Uncharted Waters”, “Housing Inventories Are in Crisis Mode and These Cities Are the Worst Off”, “Mortgage Rates Keep Spiking, Freaking Out an Anxious Housing Market”, “Banks Are Offering Bigger Loans Than Ever To Keep Up With the Housing Crisis”, and “An Economic Shock Just Hit the Housing Market”.

"Clickbait headlines sensationalize a situation so they’ll get readership and viewership."

These are clickbait, and even if you don't click on their article, your overall sentiment on the real estate market in general is that we're in big trouble. That's a dangerous thing because we are helping clients try to navigate a changing market. The truth is that inventories are down, but the housing market isn’t in trouble; we likely won’t see housing prices plummet. Now more than ever, you need to rely on your real estate professional to help guide you through our volatile market.

To help answer your real estate questions, successfully navigate the market, and to potentially deal with some of the naysayers and clickbait out there, it is important to align yourself with somebody that really understands this market at a hyper-local level. That's what we're here to do. So if you have plans on buying or selling in the near future, please reach out to us. We would love the opportunity to speak with you!

That being said, showings are down 27% year over year. Our market is definitely correcting, but what does that mean for you? No one has a crystal ball, yet we predict housing appreciation to slow down over the next few months without decreasing prices.

If you’re interested in a more detailed update for your area or have any questions, please call or email us. We are always willing to help!